South Africa ranks 27th of 128 countries when it comes to visitor arrivals.
South Africa is an attractive tourist destination for foreign travellers on the African continent. It ranks 27th out of 128 countries in the world when it comes to visitor arrivals.
The tourism industry has been a consistent driver of economic growth for the last 30 years. Last year it contributed 3.7% to GDP. We conducted research to understand the impact of tourism numbers on informal traders. It’s particularly important given the high unemployment rate of 32.6% in the country and the sluggish economic growth rate.
Several themes emerged: tourist dependency; tourist spending power; a pivot to the local market; and resilience. Link to local market: The traders had little choice but to pivot towards products appealing to the local market. Overall, the traders demonstrated resilience by adapting to local demands. Some sold their personal possessions to survive while others switched to selling essential items like clothes and food.
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