Tory Burch is getting back to fragrance, starting with a new collection.
Called Essence of Dreams, the collection consists of five scents, ranging in price from $90 for 50 milliliters to $125 for 90 milliliters. They are each based on emotions, including love, freedom, joy, magic and peace., I started to think about emotion,” Burch told WWD. “Fragrance definitely brings up memories of wearing different scents, and I don’t think women are just wearing one fragrance the way they used to.
Accessibility is central to the strategy. “When I think about our price positioning, we are very targeted,” said Emmie Salaj, global general manager of the brand for Shiseido. “In terms of our pricing, in terms of our distribution, that’s going to allow us to be able to afford having this fragrance collection experience across multiple markets and multiple channels at an accessible price positioning, which is so key and critical to who Tory is as a brand.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sally Hansen Teams With Sour Patch Kids for New Nail Polish Collection Inspired by Tropical Flavors.SallyHansen is teaming with the candy brand for its third collection, this time offering a collection inspired by SourPatchKids’ tropical flavor offerings.
Read more »
Ryan Phillippe is 'so proud' of son Deacon for upcoming mixtape and acting debutDeacon will make his acting debut in the third season of “Never Have I Ever.”
Read more »
Flatbush Zombies' Meechy Darko Teams With Freddie Gibbs, A-Trak for New Song 'On God'.FlatbushZombies’ MeechIsDEAD has teamed up with FreddieGibbs and DJ/producer atrak for a new song, “On God'
Read more »
The 20 songs charting Beyoncé's evolution as a music superstarFrom solo debut Dangerously In Love to Renaissance, Queen B's constantly been on the come-up
Read more »
Tiffany Haddish Wears Orange Slipdress at ‘Easter Sunday’ PremiereGet a closer look at TiffanyHaddish's orange satin slipdress from JonathanSimkhai's pre-fall 2022 collection.
Read more »