A portion of the proceeds from the bodysuit sales will be donated to The Loveland Foundation and Toronto's Black Women in Motion.
The idea of raising money for donations via a collection is the premise upon which Tsai’s business was started. Earlier this year, she lost her full-time job and decided to launch Tsaichedelic as a way of being able to raise money for frontline workers during the pandemic. Since then, she has been incredibly encouraged by the generosity of her community and their willingness to help in whatever way they can.
Connecting with her community during COVID also brought about a product pivot for Pittam at La Reyna. “It happened by accident with the launch of our upcycled scrunchies in mid-March,” she explains. “When we launched the scrunchies, they sold out immediately and we couldn’t keep up with demand, so this showed us that people wanted to buy into our brand, they just needed to have something a product available that they have the means to purchase, especially during this time.
Ultimately, both Tsai and Pittam want to do good and make people feel good. “We hope we can bring people a bit of happiness during this time,” says Tsai. “It’s more than just tie-dye bodysuits for us.”
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