Few companies in the global television industry have been better placed than Netflix to take advantage of the surge in demand for premium international content. But when it comes to the explosion i…
, CEO and founder of Pulse Films. The session was moderated by CAA TV packaging agent Michael Gordon.
“The U.K., and France, and Germany certainly have robust and mature businesses,” said the “Game of Thrones” co-executive producer. “But I felt that there was opportunity in Spain and Italy, and so I’ve committed to invest and making sure that I’m able to try to bring some interesting content form Italy to the world, and Spain to the world, and vice versa.”
“I wouldn’t say it was flawless, but the most important thing is to keep going. To show not only our team, but the world and the industry, that we’re resilient to this,” he said. “I think this is a moment where we need to continue to create content, and as producers, the emphasis is on us to try and find ways to do that in the best possible ways, and without compromising storytelling.”
While that shift opens up a raft of opportunities for international collaborations, he added that the market “requires a real focus in a way that perhaps it might not have even three years ago.” It is also, perhaps, inevitable, with Barmack pointing to the “rapid investment by global platforms…[who] are willing to invest in new types of shows that they hadn’t before.”
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