The Scottish whiskey maker honored two centuries of heritage in a multi-month marketing campaign featuring special-edition product launches, events and more.
One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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