The German automaker's concept car came complete with augmented reality functions and a campaign featuring Arnold Schwarzenegger.
American actor Arnold Schwarzenegger takes viewers on an animated ride through BMW's history in the"i Vision Dee" campaign. Image credit: BMWAt the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
Beauty mergers and acquisitions took off, and top-end operators in sectors such as automotive, real estate and travel accelerated global launches. Clearly, uncertain conditions did not halt activity, much less innovation. Many luxury players rose to the occasion "i Vision Dee" concept car can hold a conversation with its driver and mimic any number of voices. Its front end has “eyes" that appear to acknowledge the humans it recognizes as they approach.
The interior of the car is noticeably devoid of any buttons or dash instruments. Instead, its screen displays virtual controls and options.
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