The sister of co-founder and CEO Jerrod Blandino has the beauty community vowing to boycott the beauty brand for good.
Beauty phenomenon Nikkie de Jager, also known as NikkieTutorials to her 12.7 million YouTube subscribers, received waves support after coming out as transgender in a video posted to her channel on Jan. 13. And while fans, beauty brands, and fellow YouTubers like Nikita Dragun and James Charles were quick to share messages of love and encouragement, not everyone had something positive to say.
View this post on Instagram As we know, Nikkie Tutorials came out as transgender today but I'm sorry, it is absolutely NOT okay for Jerrod Blandino's sister to include this in her bio. It has since been changed but damn 😳 . #nikkietutorials #toofacedcosmetics "I don't know who needs to hear this, but not 'coming out' as transgender isn't lying, it's survival. #TooFaced," tweeted one user.
The insensitive comments come just a few months after a public dispute between Too Faced and de Jager, stemming from the brand's palette collaboration with the YouTuber in 2016. The palette was notoriously flooded with one-star reviews upon its launch for poor quality, but more behind the scenes information about the partnership came to light in the Shane Dawson 2019 docuseries, The Beautiful World of Jeffree Star.
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