Life as one of the world's top content creators
Many people wouldn't look twice if they walked past Tom Simons, known as TommyInnit, in the street. Plenty, though, would go giddy with excitement.
"Every few weeks there's a huge change - and it's completely controlled by the platforms. If YouTube, for example, decided tomorrow, right we want to promote everyone that's making two minute long videos now - then everyone's going to start doing that."Simons has released a book and performed live stage shows to diversify his work
"This means that diversifying your income streams as a creator is ever more important. It's about hedging your bets. If Musk wakes up tomorrow and decides that he's banning anyone from linking out to Instagram or YouTube, you need to have another way of keeping the cash coming in."YouTube as a platform has changed dramatically since its early years as a place where people would upload simple videos sharing their creativity, niche expertise or thoughts with the world.
This is now seen as a formula for success on the platform with many trying to emulate him, which Simons explains is making it difficult for new creators to break through. "It feels like an especially hard climate to get into if you're trying to do what everyone else is doing," he says. Simons explains that it's one of the reasons he has been diversifying recently by performing live stage shows and releasing a book and a clothing range. "It's become really scary when you realise that these spaces are so shaky," he says.
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