The London-based luxury streetwear brand Aries has collaborated with a TommyHilfiger on a Tommy Jeans collection reimagining all of the American brand’s archival pieces in 35 pieces.
Aries has previously worked with New Balance, Juicy Couture, Retrosuperfuture and Fila on collections.
When Prantera and Holman came to sit down for the collection, they dove straight into the archives rather than sketching a plan. They played with the sprayed beach slides and cut up T-shirts to restitch them in new proportions. Prantera grew up with the rise of the Tommy Hilfiger brand in the ‘90s, along with the likes of Calvin Klein and“It was time that someone stood up for Tommy because they’ve been doing this for a long time. It was such a subcultural brand at the time which we now see as a huge company, but it was born from DIY subcultures,” she said.
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