.TommyHilfiger has selected the winners of its Fashion Frontier Challenge.
Tommy Hilfiger has selected Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. The program’s final event took place Thursday at Tommy Hilfiger’s Campus of the Future in Amsterdam, where six finalists pitched their concepts to a jury panel including several social entrepreneur experts and global Hilfiger executives.
“From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” said Tommy Hilfger. He noted that the company will continue to mentor and foster the entrepreneurs. Apon Wellbeing, founded by Saif Rashid, was awarded 75,000 euros. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10 percent discount to external prices and a points program that workers collect for free health insurance and health services.
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