We’re seriously impressed by TomsofMaine's new and improved toothpaste.
It takes something a bit extra to get us to get excited about toothpaste. It is just toothpaste, after all. But what you put inside your body matters, as well as what you’re putting back into the planet. Tom’s of Maine recyclable toothpaste is here to help. The brand just rolled out a recyclable toothpaste tube recognized by the Association of Plastic Recyclers. If you’re up on your recycling knowledge, packaging with mixed materials can’t be recycled so they up in landfills.
Tom’s of Maine Antiplaque & Whitening Peppermint Natural Toothpaste is the first version in the new recyclable tube until all the toothpaste joins in 2020. According to the brand, the tube is designed to be “circular,” so it can be reprocessed and made into all sorts of things. “We’re thrilled to offer a first-of-its-kind recyclable toothpaste tube that’s been recognized by the Association of Plastic Recyclers, which sets the standard for North America. There is no oral care or personal care tube on the market with this APR recognition,” said Esi Seng, general manager at Tom’s of Maine, in a statement.
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