Kevin Feige's announcements all feel slightly familiar – and that's for the best
wasn't the end of anything. Tom Holland's Spider-Man is getting another film – in fact producer Amy Pascal has promised another trilogy, though it's not confirmed Holland will do all of them – and Marvel head honcho Kevin Feige has confirmed the wheels are in motion.."We have big ideas for that, and our writers are just putting pen to paper now."
Which feels both quite good – Holland and his Spider-Man crew have been a lot of fun, and there's not a dud among his movies – and a bit disconcerting. Among the other announcements Marvel has made in the last day or so, there's a bit of a theme developing: the studio is consciously taking things back to first principles, and bolstering its very slightly listing ship with the things which made the first three phases of the MCU such juggernauts.
was an unqualified triumph, but attempts to repeat formulas which have worked before didn't show a clear path it could take head next. The general sense of a lack of direction hasn't been helped by turning round absolutely loads of TV shows either. It's easy to take your eye off the ball and realise that everything's changed in the six months and two series that have happened since the last Marvel thing you watched. Speaking personally, Marvel shows have become a triage process rather than a televisual event. Some of us have lives to live.
Marvel has, perhaps, recognised that it had maxed itself out. Its third phase was a series of rolling pop cultural moments; in the last couple of years it's felt more like a never-ending parade of content, an ambient hum. Now it's given itself a chance to get out of its own way again.
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