This is even more annoying than his shilling for FTX.
Tom Brady is handsome enough, rich enough, and accomplished enough that he should be able to do more or less whatever he wants. Brady wants to leave his pregnant girlfriend for one of the world’s most famous supermodels? That’s his business. Brady wants to capitalize on the pandemic to sell a bit ofto his adoring fans? He’s successful and gorgeous.
But the NFL and Fox have taken this concept too far. In a world full of people who are willing to cater to Brady’s wishes, the most powerful sports league and a top broadcast partner have colluded to make Brady even richer and, this time, to do it in a way that harms football fans. More than any favorable treatment Brady ever got from on-field officials, his next chapter in the NFL will be the most galling, annoying example of the sport’s preferential treatment toward him.
Attend broadcast production meetings, either in person or remotely, as TV crews receive information about NFL teams during those meetings. A coach might not share with another team’s owner what he’d share with a broadcaster. Criticize any team other than the Raiders Communicate with members of other teams beyond superficial social media contact, because NFL owners aren’t supposed to be chatting with other teams’ players.Not being able to do these things means that Brady, despite his one-of-a-kind football mind, has no chance of being more than an OK analyst. His lack of attendance at production meetings, during which his colleagues can interview coaches, may not be a huge deal.
Brady spent decades molding himself into the best quarterback who ever lived. Not two months into his first season as a broadcaster, he has ensured he will never be much more than mediocre in this new job. He will get paid, and Fox and the NFL will reap marginally higher benefits from having him attached to a marquee game each week. Anyone who would prefer to hear quasi-independent commentary will have to deal with the charade.
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