Tom Brady's $740,000 Gold Watch Steals the Show at Super Bowl LIX

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Tom Brady's $740,000 Gold Watch Steals the Show at Super Bowl LIX
TOM BRADYSUPER BOWL LIXBROADCASTING
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Former New England Patriots quarterback Tom Brady made his broadcasting debut at Super Bowl LIX, instantly drawing attention with a dazzling $740,000 gold watch. The Jacob & Co. Caviar Tourbillon timepiece, studded with yellow sapphires and white diamonds, sparked speculation and admiration online.

Tom Brady made his debut as a broadcaster at Super Bowl LIX on Sunday, providing commentary for Fox Sports while wearing a stunning gold watch. The eye-catching timepiece instantly drew viewers' attention, sparking widespread speculation online about its value. A spokesperson for Jacob & Co . confirmed to Business Insider that Brady was sporting the luxury watchmaker's Caviar Tourbillon model in its Yellow Sapphires design.

Priced at $740,000, the rose gold watch is entirely adorned with gems, featuring 48.92 carats of yellow sapphires and 1.32 carats of white diamonds arranged to shimmer like pearls of caviar. 'Open a large tin of caviar,' the watchmaker's website reads. 'The glistening grains are packed tight together. So tight they're not round anymore, but closer to a square. The flat surface is perfectly smooth, saturated with black gems. This universal symbol of luxury is the effect Jacob & Co. recreated with the Caviar Tourbillon.' Besides being encrusted with gems both inside and out, the watch boasts an alligator leather strap, is water-resistant to 30 meters, and has a 42-hour power reserve. Other Caviar Tourbillon models have been seen on celebrities like Jay-Z and soccer star Cristiano Ronaldo, according to the watchmaker and GQ. Brady, the former quarterback for the New England Patriots, is a well-known watch collector. In December, he auctioned off 21 watches from his collection for $4.6 million, including the legendary Rolex Daytona Paul Newman 'John Player Special,' which sold for $1.1 million on its own, Business Insider reported. While the former star quarterback is no longer earning millions from football contracts since retiring in 2023 — with career earnings estimated at around $300 million, per Sports Illustrated — he'll be making more money as a sports broadcast personality with Fox. The New York Times reported that Brady signed a $375 million, 10-year contract with the network, excluding the value of stock options that were part of the deal. Representatives for Brady did not immediately respond to a request for comment from BI

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TOM BRADY SUPER BOWL LIX BROADCASTING WATCH JACOB & CO CAVIAR TOURBILLON LUXURY WATCHES NFL SPORTS PERSONALITIES

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