Toddler milks promoted on TikTok are unregulated and unnecessary, pediatrician group says

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Toddler milks promoted on TikTok are unregulated and unnecessary, pediatrician group says
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Powdered drink mixes promoted as “toddler milks” for older babies and children up to age 3 are unregulated, unnecessary and “nutritionally incomplete,” the American Academy of Pediatrics warned.

Powdered drink mixes that are widely promoted as “toddler milks” for older babies and children up to age 3 are unregulated, unnecessary and “nutritionally incomplete,” the American Academy of Pediatrics warned Friday. The drinks, which are touted to parents on TikTok, in television ads and on other sites, often contain added sugar and salt. The manufacturers make unproven claims that the drinks boost kids’ brains or immune systems, said Dr.

Most contain added sugar and are targeted toward children who are at the age when they could develop a lasting taste for sweets, possibly leading to obesity and other diseases. “It could be called the gateway sugary drink,” said Frances Fleming-Milici, director of marketing initiatives and a research professor with the Rudd Center for Food Policy & Health at the University of Connecticut. The toddler milks are also more expensive than cow’s milk, experts said.

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