Inside the dream factory
If the British dream exists, Dion Dublin has lived it: he is, after all, a former footballer who became a landlord. As a Premier League stalwart, he reached the top of the national sport. As a presenter on “Homes Under the Hammer”, a wildly popular daytime TV show about the buy-to-let property market and a landlord himself, he is a symbol of the national obsession. “Homes Under the Hammer” celebrates its 20th anniversary this month. It is on its 26th series.
Any dream can become a nightmare. The best episodes have an exhausted house , a deranged owner and a crushing denouement . It is, however, “a kind show”, says Mat Marsters, the series producer. “Homes Under the Hammer” does not delight in failure, even if some viewers might. The show’s longevity should not be a surprise. It launched in 2003. Although buy-to-let mortgages were introduced in 1996, it took until the mid-2000s for them to permeate the national consciousness.
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