“Indeed, only 5.5% of the people who were given a monthlong deadline returned our survey, compared with 6.6% of those who were given just a week. But people who were given no deadline had the highest response rate of all: 8.3%.”
of Australia’s Macquarie Business School and three coresearchers—Stephen Knowles, Trudy Sullivan, and Murat Genç, all from New Zealand’s University of Otago—invited 3,276 people to take a short online survey in exchange for a $10 donation to charity. Some participants were given a one-week deadline, some were given a one-month deadline, and some were given no deadline at all.
All that said, those very late responses represented a tiny minority. Almost half the people in the no-deadline group who returned the survey did so right away; it’s clear that their superior response rate wasn’t driven by belated recall. By comparison, there were very few prompt responses from people who were given a month to send the survey in, supporting the notion that the main factor affecting response time was a sense of urgency—or the lack thereof.
People who filled out your survey were rewarded by a donation to charity, not by something for themselves. Why that choice?
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