If you’ve wondered how to set up a crowdfunding campaign for a passion project, here are some tips for building a successful one.
I recently got a message from an acquaintance who has been working as an actor. She is starting the process of producing a short film and was looking for tips on how to promote the film and raise money for production.
She did all that with what she describes as “a pitifully small web presence, no email list, few social media followers, and no idea going into it if, or how, it would work.” Map it“Before you do anything, you need to calculate your budget, choose your fundraising strategy, and devise your campaign plan,” Essien says. “I also encourage people to define their target audience, write a verbal pitch you can share with everyone you meet, and Google what successful campaigns are doing.”
“Remember that saying, ‘If a tree falls in the forest and nobody hears it, does it make a sound?’ If nobody knows you’re launching a fundraising campaign, they can’t give you any money. So, launching a simultaneous marketing campaign with your fundraiser is key — and in almost all cases, you want to begin outreach well in advance of your fundraising campaign launch date.
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