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TNT, the value brand of mobile services provider Smart Communications, Inc. has won the Best Branding Campaign gold award for its TNT Petmaloop Challenge in the first-ever TikTok Ad Awards Philippines.
The brand took everything to a whole new level by enabling the participants to livestream their journey from Bulacan to Manila on the video-sharing app without interruption, a feat that successfully set the Guinness World Record for the Longest Travel Livestream for a total of 26 hours, 15 minutes, and 29 seconds.
“We dedicate this award to our subscribers, whose trust and loyalty inspire us every day to fulfill our mission of bringing ‘saya’ to Filipinos not just through our value-packed services but also through fun and meaningful campaigns, true to the essence of our brand,” said Lloyd R. Manaloto, Head of Prepaid at Smart.
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