America’s NBA official timekeeper Tissot is building on its long-held association with basketball with the first-of-its-kind release for basketball and horology fans.
The WNBA has been on a roll in recent years, recording historic revenue, attendance and viewership figures, while the NCAA finals game between the University of South Carolina and the University of Iowa drew more viewers than the men’s final. The 2024 WNBA Draft taking place Monday at the Brooklyn Academy of Music in New York City is likely to mark another milestone for the sport.
“We were so excited that this partnership actually came around at the 2023 NBA Paris game. We were there with Wilson celebrating the global nature of basketball, and really talking about how we can celebrate the incredible growth and trajectory of our league,” said Colie Edison, the WNBA’s chief growth officer.
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