Automotive startup Rivian, which aspires to be the Patagonia of electric vehicles, is at a critical juncture TIME100Companies
of what’s long been the best-selling vehicle in the U.S. And in a splashy video introducing Ford’s electrified Transit van, CEO Jim Farley took a not-so-veiled shot at Rivian, highlighting Ford’s extensive manufacturing experience and its large service network: “If things go wrong, we have your back because we have 1,800 commercial vehicle centers in the U.S. and transit centers scattered all over Europe.
Scaringe laughs when asked about the pressure from his bald booster. “He’s a funny guy,” says Scaringe, in his trademark low-key, almost placid, manner. “He has a sense of humor.” Bezos declined to comment, but seems to be a genuine Rivian fanboy—Scaringe says Bezos recently sent him a note ordering more Rivian pickups for his own use. “We’ve done some off-roading together. He really enjoys the capability.
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