PROVIDENCE, RI—According to a study released this week by Brown University's Department of Modern Culture and Media, it now takes only four minutes for a new cultural touchstone to transform from an amusing novelty into an intensely annoying thing people never want to see or hear again.
PROVIDENCE, RI—According to a study released this week by Brown University's Department of Modern Culture and Media, it now takes only four minutes for a new cultural touchstone to transform from an amusing novelty into an intensely annoying thing people never want to see or hear again.
According to researchers, the unprecedented exposure afforded by the Internet is responsible for the speed with which such phenomena shift from eliciting joyous chuckles to provoking blind, undiluted rage."The average web user receives a dozen links and reads 60 mentions of a new meme or sensation within the first 45 seconds of being online," said Salvador Calder, a media studies professor.
"A wide-scale backlash is initiated shortly after four minutes," Calder said. "This is usually the point when one is no longer able to turn on a TV or engage in a normal conversation without hearing someone make a clumsy reference to the now painfully stale entity.""It's precisely at this moment when the subject starts to experience an unshakable and overwhelming desire to punch anyone making further allusion to the phenomenon right in the face," Calder added.
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