South Carolina Sen. Tim Scott announced his candidacy for president on Monday, vying for the GOP nomination against Donald Trump.
Still, Scott is a relatively unknown entity nationwide. According to Thursday's Harvard/Harris poll, a broad swath of the country still has either not heard of Scott or has no opinion of him. However, Scott's campaign said those that get to know Scott like him.
While facing a much-weaker candidate in the 2022 midterm elections, Scott outperformed South Carolina's Republican Governor Henry McMaster's victory over a Democratic challenger by nearly 5 points statewide last year—a similar margin by which Scott outperformed Trump in the state during the 2016 election cycle.
Even with low name recognition, there could be significant potential for growth. For those that have heard of Scott, his net favorability rating in Harvard/Harris' polling currently sits at a +7, while Trump—who has facedafter two consecutive defeats in the popular vote—currently sits at a -1 net favorability rating with the nation's voters.
Meanwhile, Scott's campaign is already looking to exploit that appeal aggressively. Early Friday morning, Axios reported that Scott—by-and-large the race's biggest fundraiser thus far—had already booked $5.5 million in advertising in early primary states like Iowa and New Hampshire ahead of the first Republican presidential debates in August in an effort to get his message out to the public.
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