The Design Museum director wants to speak to Millennials and Gen Z, look at fashion from a fresh angle and make the institution, and its shows, more diverse.
“It’s open and democratic, and it sort of assaults you as you come into the museum,” says Marlow, who has big plans for the coming year. His rich, and diverse, palette of exhibitions is aimed at changing what he sees as the monocultural nature of the“Design is universal,” he says, and he wants to expose his audience to as much of it as possible.
Marlow joined the museum shortly before the pandemic began, and prior to that he was the artistic director at the In 2021, the museum staged “Sneakers Unboxed: Studio to Street,” followed by “Football: Designing the Beautiful Game,” which took place earlier this year. Next year “Skateboard” will show how those sporty decks on wheels have evolved since the ’50’s.
Fashion is another area where he wants to disrupt norms. He believes clothing and accessories shouldn’t always have to be shown on mannequins in beautifully darkened, quasi-catwalk spaces. “The social demographic of visitors to museums is still incredibly white and middle class, if we’re being brutal about it,” he says, adding that he’s trying to improve every day.
Although lockdown is now over, the U.K. is in the thick of a cost-of-living crisis with an expected recession in the fourth quarter of 2022. Marlow admits the next two years are going to be tough for everyone, including cultural and academic institutions.
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