At Apple, Steve Jobs held every employee to a rare standard, regardless of department — and it helped push the company forward, says CEO Tim Cook.
CEO of Apple Tim Cook attends the 2022 Vanity Fair Oscar Party following the 94th Oscars at the The Wallis Annenberg Center for the Performing Arts in Beverly Hills, California on March 27, 2022.Since Tim Cook became CEO of Apple, he's worked to cement his own legacy — but he still admires his predecessor Steve Jobs' leadership style.on Monday. "I don't think anybody could be Steve.
"One of the things I loved about him was he didn't expect innovation out of just one group in the company or creativity out of one group," Cook said. "He expected it everywhere in the company."chief operating officer "When we were running operations, we tried to be innovative in operations and creative in operations, just like we were creative elsewhere," Cook said. "We fundamentally had to be in order to build the products that we were designing."
Under his leadership, Apple has grown into a multitrillion-dollar company. Cook oversaw the launch of Airpods, Apple Watch and theApple has also expanded its service-based offerings — most prominently including Apple TV+, its subscription media streaming platform.
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