Would you try this 'magic' powder foundation? 👀 *affiliates
Maybelline’s Super Stay 24H Hybrid Powder Foundation, £11.99 here in ten shades, has taken everyone by surprise, not least the brand that makes it. The base wasn’t meant to launch in the UK for ages, but then TikTok momentum took over when US fans began sharing its jaw-dropping one-swipe coverage - and lo, here it is.
TikTok make-up mega-influencer Mikayla Nogueira seems to have kickstarted the social media obsession around the product when she branded the foundation “the most magic powder I’ve ever used” in a now-viral video. “The before and after is all you need to know, this stuff is magic,” she captioned the tutorial.
Her followers have been quick to respond, with many saying they’re “running” to pick up the product for themselves.
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