When McDonald's brought back Grimace earlier this month, they likely had no idea TikTok would be so inspired. Or dark.
Grimace was introduced in 1971 as part of the iconic chain's McDonaldland; it was a purple evil villain who stole people's milkshakes. Earlier in June, 52 years after the inception of Grimace, McDonald’s released the Grimace shake, a berry-flavored purple shake in honor of the purple blob’s birthday.
This was the first time that most of GenZ had heard of Grimace, and the TikTok trend that has now gone viral in the spirit of Grimace’s resurgence is hilarious if not gory. In the trend we see TikTokers filming short videos optimistically tasting the Grimace shake for the first time, then cutting to a horror scene where the purple drink is used as a gory prop — either blood or puke — to demonstrate the drink’s haunting consequences. There’s murder everywhere.
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