The “Why this video” feature sheds some light on the FYP.
TikTok’s highly precise For You page has captivated — and mystified — users. Now the company will tell users why they’re being served certain content.TikTok users will soon get a peek under the hood of their For You pages to understand why each video is being recommended.today, the company said it would begin rolling out a new feature on videos that breaks down why they’re being shown to the user.
Explanations in the new feature include a video trending in the user’s region, the video originating from an account being recommended, or the recommendation being based on what a user has watched, liked, shared, commented on, or searched for. The feature will be rolling out to users over the coming weeks.
TikTok’s highly personalized feed is part of what keeps users coming back but has also been a topic of criticism, particularly how users can be inundated with harmful content. A
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