TikTok will reportedly bring live shopping to the US this holiday season | Engadget

TikTok plans to bring its live shopping"TikTok Shop" feature to North America using outsourced technology, according to. It'll reportedly be launched"over the next month with large brands" to take advantage of holiday shopping.

TikTok Shop is based on a similar, successful feature on TikTok's sister app Douyin in China, and is available in Thailand, Malaysia, Vietnam, Singapore, the Philippines and Indonesia. Last year, it launched in the UK — the only country with availability outside of Asia. A similar feature on Douyin has reportedly hosted 9 million live ecommerce broadcasts per month, selling over 10 billion products in a single year from May 2021 to May 2022 — triple what it did the previous year. However, TikTok Shop apparently hasn't fared as well in the UK, and because of that, TikTok postponed a planned launch elsewhere in Europe. You can disable notifications at any time in your settings menu.

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