The lawsuit comes as the US and the social media company are embroiled in yet another legal battle that will determine if – or how – TikTok will continue to operate in the country.
The complaint, filed together with the Federal Trade Commission in a California federal court, comes as the US and the prominent social media company are embroiled in The latest lawsuit focuses on allegations that TikTok, a trend-setting platform popular among young users, and its China -based parent company ByteDance violated a federal law that requires kid-oriented apps and websites to get parental consent before collecting personal information of children under 13.
The two agencies allege the information collected included activities on the app and other identifiers used to build user profiles. They also accuse TikTok of sharing the data with other companies – such as Meta’s Facebook and an analytics company called AppsFlyer – to persuade “Kids Mode” users to be on the platform more, a practice TikTok called “re-targeting less active users.
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