TikTok has become a key marketing channel for vendors promoting steroids and other bodybuilding drugs to millions of the app’s users, according to a report released Thursday that the social media company disputes.
has become a key marketing channel for vendors promoting steroids and other bodybuilding drugs to millions of the app's users, according to a report released Thursday that the social media company disputes.
“They’re being marketed to young men by influencers who are deliberately saying, ‘If you want to be like Captain America, you’ve got to take these drugs’,” CCDH founder and CEO Imran Ahmed said. TikTok spokesperson Ben Rathe criticized the report, saying the group’s methodology doesn’t distinguish between harmful videos and positive content that talks about recovery from steroids or their side effects. It's not possible for the CCDH to know that based on the type of data they’re presenting and sheer volume of videos that are on TikTok, he said.
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