TikTok Trends — Including Mob Wife and Quiet Luxury — Are Influencing Engagement Rings

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TikTok Trends — Including Mob Wife and Quiet Luxury — Are Influencing Engagement Rings
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Quiet luxury and mob wife aesthetics are influencing 2024 engagement ring trends with oval, emerald and bezel style diamonds becoming popular. See more here.

While the trends are on either side of the style spectrum — with quiet luxury exuding a subtle, understated opulence and the mob wife aesthetic centering on bold, borderline-gaudy designs — brides are using both concepts for engagement-ring inspiration.

“It’s taking the diamond itself, but then having your own kind of personalization and interpretation of it that suits your story,” said Kristina Buckley Kayel, managing director and chief marketing officer at the Natural Diamond Council, on quiet luxury. “The U.S. market unlike any other market — Europe or even Asia — we’re the market that likes the bigger diamond, which is why quiet luxury had such a moment because it’s actually about the quality. It’s not about the size.

“The way we’re seeing it is more of a modern interpretation of what you would think of a mob wife,” Landau said.

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