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TikTok Star's using the economy to flip a Republican seat

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TikTok Star's using the economy to flip a Republican seat
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25-year-old Cheyenne Hunt told Newsweek that the current economy that Gen Z is facing is 'pretty antithetical to the idea of the American dream.'

TikTok star Cheyenne Hunt is hoping to unseat Republican Representative Michelle Steel next year by using the social media platform to address issues with the U.S. economy from a Gen Z perspective. "We are feeding our young people through a system where some of them are taking on unprecedented levels of debt to get a level of education that's considered basic or entry level for many jobs in the marketplace," Hunt toldin a Friday interview.

"The vast majority of them are now applying for jobs that [don't pay] a living wage... The likelihood that folks in our generation will ever own a home is lower than ever." "All of those things put together is pretty antithetical to that idea of the American dream," the 25-year-old said. Early in 2020, Gen Z was projected to inherit a strong economy and record-low unemployment, but all those financial expectations disappeared overnight with the COVID pandemic, propelling younger Americans into an uncertain economic state. Widespread layoffs and in-person work resulted in unemployment rising by 1.5 million in March 2020. While recent reports show jobs are coming back and new U.S. growth, inflation has remained stubborn, forcing the Federal Reserve to keep interest rates high, which has in turn reinforced the current housing shortage. Cheyenne Hunt is running to unseat Republican Representative Michelle Steel in California's 45th Congressional District.Hunt said part of the reason why America needs to elect more young people tois because her generation faces a myriad of issues that previous ones have not experienced, especially when they were entering the workforce. "There's been opportunities to take really bold action on climate, to take bold action on women's rights and reproductive rights, to make meaningful strides when it comes to the economy and our cost of living—whether that's student loan forgiveness or childcare—and that hasn't happened," the Democrat said."There is a little sense of betrayal among young people of the current system."since October 2020—two and a half years before she launched her congressional campaign—sharing clips of her dissecting national politics and offering progressive solutions to both domestic and foreign concerns. As of Monday, she has more than 89,000 followers and over 3.6 million likes on the social media platform. Only one of the other candidates in her primary is on TikTok, with only 74 followers, and Steel doesn't utilize the platform at all. Having already built a presence on TikTok at the time of her campaign launch, Hunt said her knowledge of navigating the app has helped her leverage her following into a number of different communication strategies that have advanced her reach. "Donors, voters in general, are much easier to reach on social media nowadays," she said."So, to not utilize those tools is definitely a deficit."

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