TikTok's under pressure from the US government, and competitors like Snapchat, YouTube, and Instagram are capitalizing on the app's uncertain future
of a ban has signaled panic among users, and tech companies are taking advantage of the chaos to lure the app's loyal following to their competing platforms.
In just the past week, up-and-coming platforms such as Byte — a product of Vine's cofounder — and Dubsmash, best known for , have risen to the top of app charts. And more established tech giants including Snapchat and YouTube have debuted new features — all which heavily borrow from TikTok's short-form video and scrolling format.
The day President Trump threatened to ban TikTok, which is owned by the Chinese company ByteDance, for, competing apps that have historically dwindled in TikTok's mainstream shadow saw their download numbers spike dramatically. Byte saw an 126% jump in downloads on July 8, and took No. 1 on the App Store's charts, after generating an average of 1,000 new downloads a day, according to data from app analytics firm Sensor Tower.
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