TikTok Shop strikes 'buy now, pay later' partnership in Malaysia as part of e-commerce push

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TikTok Shop strikes 'buy now, pay later' partnership in Malaysia as part of e-commerce push
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Atome is the BNPL arm of Singapore-based fintech firm Advance Intelligence Group, which is backed by the likes of SoftBank Vision Fund 2 and Warburg Pincus.

TikTok Shop, the e-commerce marketplace of the short video app, will offer "buy now, pay later" service Atome in Malaysia, as part of its e-commerce push into Southeast Asia.

TikTok Shop has been aggressively expanding into e-commerce in Southeast Asia, as the company looks outside the U.S. for growth.Bay Ismoyo | Afp | Getty Images TikTok Shop will include Atome as a payment option, which would allow customers to spread deferred payments over three or six months.

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