When customers overwhelm Chipotle, Waffle House and Joe and the Juice with special orders, it can lead to ingredient shortages and stressed-out workers.
Two weeks earlier, @shantellxoxo posted avideo about how she had satisfied a pregnancy craving by ordering a Texas bacon melt with waffles instead of bread. The combination was so amazing that it could only be described using expletives. Her video got more than 6.3 million views, and TikTok users soon overwhelmed their local Waffle Houses with requests for the sandwich, which costs about $20.This happens often: People post online about their favorite items or custom orders at chain restaurants.
Some chain restaurants have figured out how to deal with these social media boosts. But for unprepared companies, going viral can cause more pain than profit. Here’s how several brands have dealt with it.Alexis Frost, who’s 38 and based in San Jose, sparked the craze for quesadillas with steak and fajita veggies inside, dipped in Chipotle vinaigrette mixed with sour cream. The idea came from a follower of hers who was a Chipotle employee.
“Our employees are one to accommodate the guest,” Brandt said. “They have a can-do attitude toward everything, and we kind of need to protect them from themselves a little bit.” where she made a sandwich with a Joe and the Juice team member at a company kitchen in New York. Since then, former Joe and the Juice workers have leaked the recipe on TikTok.Zaslavsky’s influence didn’t stop there. She has another popular video of her eating her favorite snack: a corn crisp cracker topped with one smoked mussel and chili crunch sauce drizzled on top.
“We sold out of smoked mussels online within two weeks of the video being posted,” said Jessica Davis, a spokesperson for Patagonia Provisions. Patagonia Provisions decided not to rush to meet rising demand, Davis added, because doing so would have an adverse environmental impact.
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