The latest example of TikTok's algorithm gone awry is the panic over 'National Shoot Up Your School Day,' a supposed 'challenge' encouraging kids to embark on shooting sprees across the country that caused schools to be shut down
Ultimately, the concerns over National Shoot Up Your School Day turned out to be baseless, in part because the threat likely didn’t exist to begin with. In another statement, TikTok blamed the media for inflating the threat, writing in a tweet, “Media reports have been widespread and based on rumors rather than facts, and we are deeply concerned that the proliferation of local media reports on an alleged trend that has not been found on the platform could end up inspiring real world harm.
“The speed of the algorithm makes misinformation share very quickly, particularly if it’s incendiary like this and also if it’s posed as a public service,” Dickson said. “Because it’s so easy to just put up a video and say, like, ‘Hey, guys, you know, I’m just trying to, like, help out here. Please don’t go into school on December 17th.’ You get clout and you also make yourself look really good by sharing this safety warning. That tends to go really viral, really fast.
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