The popular video app's Chinese ownership continues to weigh on its public profile in the U.S.
Share on email TikTok and its Chinese owner, ByteDance, continue to have one of the lowest reputation scores across all of the companies measured annually in therequiring the company to sell itself to a U.S. owner or face a ban has darkened the public's perception of the app.: TikTok and ByteDance's combined reputation score has plummeted from "fair" in 2020 to "poor" in 2024, according to the poll.
Meanwhile, attributes more closely related to innovation, such as growth and products and services, have marginally improved and remained flat year-over-year, respectively.: TikTok's reputation score may also be taking a hit because Americans tend to trust domestic companies more.
Data Graphics Axios-Harris Poll 100 Communications
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