TikTok’s not as fun as it used to be

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TikTok’s not as fun as it used to be
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Consumer-facing companies grow by delighting consumers and providing them with what they want. That's not how they make money, though.

Consumer-facing companies grow by delighting consumers and providing them with what they want. That's not how they make money, though. They make money by getting a critical mass of customers, locking them in, and then exploiting them. The delight goes away, but the profits roll in.by Cory Doctorow in Wired — has been seen at every social network, including TikTok, and at a huge number of other companies, too.

Smile was a way that Amazon's customers could give money to charity instead of giving it to Amazon's network of affiliate marketers. If you went directly to the site rather than following a link from a site like Wirecutter, you could effectively pay some of that commission to a good cause of your choice.says that "as a company, we will continue supporting a wide range of other programs.

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