Creators are taking to TikTok to pull back the curtain on the 'unsexy' beauty products anchoring their maintenance and personal care routines.
Nizoral shampoo. Men’s razors. Magnesium oil. Dial antibacterial soap. Though different in function, these items are united in their respective designations as “unsexy” beauty products that
“These are my holy grail products that I feel don’t get enough hype because they’re not cute, they’re not trendy or ‘aesthetic’ necessarily, but they get the job done,” said influencer Morgan Peterson in oneFrom Out-of-business Beauty Brands to Emerging Wellness Companies: What Role Does Cannabis Play Now?
“Beauty used to be a thing you did in private — you would kind of hide from people and then emerge in the wild looking and feeling beautiful and that was it,” said Marina Mansour, vice president of beauty and wellness at creator agency Kyra. “The reason there’s this rise of ‘unsexy’ beauty is because beauty doesn’t need to be sexy anymore, because it’s not for anyone but yourself,” Mansour said.
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