Creators and small business owners are anxiously awaiting the Supreme Court's decision on a law seeking to ban TikTok in the US. The court will hear arguments on January 10th regarding whether the law violates the First Amendment. TikTok argues it does, while the US government cites national security concerns. If the law is upheld, TikTok says it will shut down its US platform by January 19th, leaving creators to find new platforms.
The fate of TikTok is keeping creators and small business owners in anxious limbo as they await a decision from the Supreme Court that could upheld their livelihoodsFILE - Devotees of TikTok gather at the Capitol in Washington, as the House passed a bill that would lead to a nationwide ban of the popular video app if its China-based owner doesn't sell, on March 13, 2024.
If the government prevails as it did in a lower court, TikTok says it would shut down its U.S. platform by Jan. 19, leaving creators scrambling to redefine their futures. “I believe a good chunk think it is not going to happen," said Bartoli, whose agency works to pair influencers and brands. While waiting for the dust to settle in Washington, some creators are exploring alternatives ways to promote themselves or their business, encouraging users to follow them on other social media platforms or are investing more time producing non-TikTok content.
Because the opportunity to monetize content exists across a range of platforms, a vast amount of creators have already diversified their social media presence. However, many TikTok creators have credited the platform — and its algorithm — with giving them a type of exposure they did not receive on other platforms. Some say it has also boosted and provided opportunities for creators of color and those from other marginalized groups.
A year after joining TikTok, the 30-year-old Hurst, who sells plants, said his sales doubled, outpacing the traction he’d struggled to gain on Instagram. He built his clientele through the live feature on TikTok, which has helped him sell more than 77,000 plants. The business has thrived so much that he says he now employs five people, including his husband and mom.
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