The social media app Xiaohongshu, literally “Little Red Book” but often called “RedNote,” has seen a sudden influx in American users as a TikTok ban looms.
By Christian Shepherd, Vic Chiang and Katrina Northrop, The Washington PostIcons for the smartphone apps Xiaohongshu and TikTok are seen on a smartphone screen in Beijing, Tuesday, Jan. 14, 2025.
TikTok has challenged the law’s constitutionality on the grounds that it will “silence the speech” of Americans who use the video app. But the shift shows how the ban-or-sell law may set up American policymakers for years of “whack-a-mole” with various apps that violate requirements not to be controlled by a foreign adversary, said Daria Impiombato, China analyst at the Australian Strategic Policy Institute, a Canberra-based think tank.
Despite RedNote’s Chinese name, connoting in English the “Little Red Book” of sayings from Communist China’s first leader, Mao Zedong, the app is largely apolitical. “It won’t be like Facebook and Instagram. There are lots of topics that are banned on the platform, even things like health care and finance,” Yin said.Unlike TikTok, which operates under different content controls than ByteDance’s China-only version, Douyin, RedNote is the same app available to Chinese users on Chinese app stores.
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