TikTok refugees are pouring to Xiaohongshu. Here's what you need to know about the RedNote app

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TikTok refugees are pouring to Xiaohongshu. Here's what you need to know about the RedNote app
ChinaSoftwareKim Kardashian
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A rare wave of U.S.-China camaraderie broke out online in recent days as “refugees” from the popular short video platform TikTok poured onto a Chinese social media platform to protest a now-delayed ban on the service. As the fate of TikTok hangs in the balance, U.S.

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It’s a rare moment of direct contact between two online worlds that are usually kept apart by language, corporate boundaries, and China’s strict system of online censorship that blocks access to nearly all international media and social media services.Chinese and American users rarely find themselves in the same online spaces, in large part because China’s “Great Firewall” blocks internationally popular platforms like Instagram and X.

Known for a friendly atmosphere that focuses on user reviews and peer-to-peer advice, it’s one of China’s fastest-growing apps. Foreign celebrities – including Mariah Carey and Elon Musk’s mother Maye Musk -- are longtime users. Kim Kardashian joined the app back in 2018.The company hasn’t released official data, but the app has reached No. 1 in free downloads on both iOS and Android, remaining in that spot for days.

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