TikTok Reassures Advertisers Over Ban Threat as Some Set Backup Plans

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TikTok Reassures Advertisers Over Ban Threat as Some Set Backup Plans
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TikTok has sought to reassure advertisers in recent days that the app is unlikely to be banned in the U.S., as some companies begin to make contingency plans for their ad spending

TikTok has sought to reassure advertisers in recent days that the app is unlikely to be banned in the U.S.

, according to people familiar with the situation, as some companies begin to make contingency plans for their ad spending.about TikTok and is demanding that its Chinese owners sell their stakes in the popular video-sharing app or face a possible ban, The Wall Street Journal reported. TikTok is owned by Beijing-based ByteDance Ltd.

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