With a new LA office and a forthcoming creator studio, TikTok is poised to take on Instagram and YouTube
in Berlin, London, Los Angeles, New York, Paris, Rio de Janeiro, and Tokyo for creators with at least 10,000 subscribers, and also hosts pop-ups in other cities. The studios are professionally decked out, with thousands of square feet of stage space, green rooms, make-up rooms, screening rooms, and equipment-filled editing suites.Instagram's highly curated, messy-on-purpose-yet-glamorous aesthetic, often used by influencers, has led to an entire industry of studios that cater to their look.
, have nearly become franchises, operating multiple spaces that influencers can rent out and use to produce content for social media.studio in LA, and even offers on-site editors to help creators make content. Instagram and YouTube both have programs designed to find creators who are trending, or have potential to gain large followers, and the platforms will then mentor them to help them grow.
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