Social media marketing is no longer about a brand making its presence known on every platform, but instead focusing on what type of content will engage consumers best on which platforms.
Specific social media platforms, especially those with a video focus, are becoming more popular and pertinent to brand success, according to a new
There are certain social media platforms that not only lend themselves well to brands showcasing products but also to consumers who may interact with these brands and generate their own content related to their products. Fan growth on Instagram is mostly consistent across industries, while only experiencing minimal decline at the end of the year, and is rarely more than 2 percent month-over-month.
Facebook saw insignificant fan growth across industries, which each sector experiencing a net loss of fans in disparate months. In February 2022, the top advertiser sector experienced a –0.50 percent fan growth rate on the platform. On Instagram, brands became less active across industries, with every sector having experienced a decline in content from April 2021 to March 2022, with the fashion and food and beverage industries leading the decline.
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