TikTok is killing off an in-app feature that was a close copy of the social media platform BeReal.
TikTok said in a statement on Tuesday, June 27, that a notification was sent to users letting them know the feature would be discontinued. It said users could still access previous posts they made with TikTok Now. The feature, called TikTok Now, was just launched in September and gave users daily prompts to capture 10-second video or a picture using the front and back camera on their phones.
“We’re excited to use the feedback we’ve gained through TikTok Now as we continue building ways for the TikTok community to create and connect over shared entertainment,” said TikTok spokesperson Zachary Kizer. Seeing its popularity, Snapchat and Instagram launched similar features last year, but whether users will remain interested in a more authentic experience remains to be seen.
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