The imaginative play that makes the platform so much fun also helps explain the controversy around the internet's new main character.
Because platforms present an opportunity for people to continuously figure out how they want to configure them, the exact use of TikTok is always shifting—and it can be many different things at the same time. What’s happening with a situation like West Elm Caleb is seemingly people using the platform to share with a microgroup and provide information like they would on other more intimate social networking sites, like Facebook.
But the introduced topic—West Elm Caleb—still becomes the subject of imaginative play. That part of TikTok still enters the chat. While Kuzrock’s study excluded front-facing confessionals, TikToks in this format still become cinematic by nature of the platform and how it encourages users. These videos are performance, too—only with higher stakes.
This is not to say TikToks should be confined to lip syncs but to acknowledge that, as one of the first posters of West Elm Caleb, “if you leave it up to the TikTok gods” you are actively participating in a system that supports mass participation and interpretation. The intimacy groomed through phrases like “it’s story time,” “bestie,” and “let’s get into it” is false. You’re providing material for a remix, even if that material is the personal details of your, or another’s, life.
is now barraged by mentions of the whole debacle. In the digital sandbox, you play—playing with the material, playing detective, playing the Paul Revere of the New York dating scene., criticizing how far people are taking the situation and saying “you need to remember that there are actually human beings behind your screen.” But TikTok is designed to capitalize on your attention, to entertain.
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