TikTok is preparing for a potential shutdown in the US on Sunday if the Supreme Court upholds a law requiring the app to divest from its Chinese ownership. The company is exploring options, including going dark or becoming a read-only app without updates. The potential shutdown raises concerns about the future of creators and brands who rely on TikTok for content and marketing.
The platform is exploring several potential options for its future, a person with knowledge of the discussions said.is preparing to potentially make the app unavailable to its 170 million American users on Sunday, the same day aA law signed by President Joe Biden in April requires TikTok to divest from its Chinese ownership and sell to a U.S. company or it will be shut down. If the Supreme Court declares the law unconstitutional before then, TikTok can continue to exist as it is today.
That is what happened in India when TikTok was banned there on June 29, 2020. Nikhil Pahwa, who founded the tech policy publication MediaNama in India, told NBC News that the app shut down the night the ban went into effect. For Americans visiting India, opening the TikTok app on their phone results in a notification that says “Our services are not available in your country or region.” Pahwa said that for Indian users, the mobile app doesn’t work and clicking on a TikTok link on a desktop computer results in “a simple landing page that says that the app is no longer available in India.”
TikTok isn’t just a source for entertainment. It’s a place where many users make money. Some of them have full-time careers based on TikTok, while companies also use TikTok for marketing. Whether the app goes dark immediately or keeps working but degrades over time will affect how creators and brands use the platform.
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