TikTok has become a trend-defining force, one capable of dominating the shopping world. The video-based social media app wants to capitalize on that power.
This photo provided by TikTok shows Sandie Hawkins. TikTok, launched in the U.S. in 2018, has become a force in the shopping world, influencing people to buy things they’ve seen on the app, from cheese to leggings. Now TikTok wants to capitalize on that power. It hired Sandie Hawkins last year, whose job as general manager is to make money for the company in North America.
NEW YORK — Feta cheese was scarce in some stores earlier this year. The culprit? TikTok, where videos that showed an easy-to-make baked feta pastaTikTok, launched in the U.S. in 2018, has become a force in the shopping world, influencing people to buy things they’ve seen on the app, from cheese to leggings.
In an interview with The Associated Press, Hawkins talks about the difference between an influencer and a creator and why she ended up buying feta cheese, too. The questions and answers has been edited for length and clarity.A: That’s the beautiful part about the platform — you don’t know. Any piece of content on the platform can take off. The magic of TikTok happens on the front page, the “For You” page. It starts to learn the type of content that you like and bring that type of content to you.
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